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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

by Elie Ofek, Eitan Muller, Libai Barak

ISBN 13: 9780226618296

Format: Hardcover (352 pages)
Publisher: University of Chicago Press
Published: 21 Oct 2016

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New-Product Diffusion Models: 11 (International Series in Quantitative Marketing)

by Vijay Mahajan,Eitan Muller,Yoram Wind

ISBN 13: 9781441949639

Format: Paperback (368 pages)
Publisher: Springer
Published: 02 Sep 2011

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